Media Kit
新闻
- 那是一场被榴莲气味包围的淘宝直播。
榴莲气味之外，这场直播还被12家马来西亚媒体围得密不透风。他们架着长枪短炮，好奇地注视着镜头中两位女主播的一举一动。“为什么淘宝直播能在3秒钟卖出100万马来特产？”人群中，有人小声地问。
阿里巴巴“大马周”今年迈入第二个年头，主办方乘胜追击，出动了时下最夯的网络主播，誓言要让这个马来西亚商品版的“双11”狂欢活动，销量更上一层楼。
阿里巴巴马来西亚周首次邀来淘宝网红直播助阵，让大马商家见识到网红直播行销惊人的经济效益！
由阿里巴巴集团与大马政府联手启动的“第2届马来西亚周”系列活动，是从本月16日至22日连续一周在中国上海举行，其中阿里巴巴集团旗下聚划算、淘宝直播、飞猪、盒马、天猫、1688等平台，联手帮助大马企业向中国推荐大马优质商品。
淘宝直播在第二届“马来西亚周”系列活动中扮演的角色，让大马政府和商家都感受到了“网红经济”在中国乃至全球的巨大潜能和经济价值！
由阿里巴巴集团联合大马政府启动的“马来西亚周”系列活动在今年迈入第二届，本届最大亮点是首次与淘宝直播配合，8位顶尖KOL（Key Opinion Leader，重要意见领袖）主播，包括烈儿宝贝、雪梨、薇娅等以及一位大马主播进行直播销售，并创下多项销售纪录！
访谈
- Marketing channels have evolved swiftly over the past five years as Millennials are seeking “preferential” content to consume.
These days, Millennials have moved on from traditional media such as TV and radio to digital/web-based mediums to idolise their celebrities.
- With a degree in Commerce, it was logical for Foong Yuh Wen to work in the financial services sector.
That’s exactly what she did after returning home from overseas upon graduating. But she soon found her job as an equity research assistant at an investment bank to be tedious.
- SushiVid is a marketplace that brings social media influencers and brands together.
ONE way for social media influencers to make money is by collaborating with brands, and hoping to bridge the gap is Yuhwen Foong. She created SushiVid, an online marketplace where influencers and brands can connect, collaborate and benefit each other.
- Yuhwen Foong was once an aspiring actress who struggled to make her big dreams come true.
"I was dangling at the end of the food chain, going for dozens of castings, but getting no call backs and worst of all getting consistently low pay for all the effort I put in. I just wanted to land a good gig but I also had to deal with all the logistical nightmare of following up on jobs and my payment from different agencies,” Foong recalls.
- An aspiring actress, YuhWen Foong aims to disrupt the digital branding world in Malaysia by changing the way brands and digital influencers connect with SushiVid.
Human Asia was honored to have been granted this exclusive interview by Wen.
- Aspiring local content creators were treated to a workshop full of sponsorship opportunities with brands such as Hermo, b.liv, Havaianas, Lazada, MILO® NUTRI UP™, BLU, JBL, and ZICO® Coconut Water, Monster Energy, and TagBooth.
The social media influencer workshop was organised by SushiVid, a platform connecting brands to social media influencers
- SUSHIVID, a company that connects brands to social media influencers, is organising its first workshop called “Crunch”.
Over 100 social media content creators, including bloggers, Instagrammers and YouTubers, are set to attend the workshop.
- AFTER a year in business SushiVid chief executive officer Yuhwen Foong says she has learnt and gained much in her journey as an entrepreneur.
Foong describes SushiVid as a brand influencer marketplace, a platform that connects brands with influencers, primarily catering to those on YouTube, Instagram and other popular social media platforms.
- Many people came up to me and asked, “Hey! What are your graduates up to these days?”
I think having the graduates themselves share with you directly is probably more convincing.
- Malaysia-based advertising startup SushiVid has recently participated in the MaGIC Accelerator programme in Malaysia and DBS Hotspot programme in Singapore. The startup was also shortlisted to participate in the DiGi Accelerator but backed out due to time constraint.
- Bootcamp survivors progress to second phase of DBS HotSpot 2016
Following an intense three months of training and experimentation, nine start-ups were selected from DBS’s HotSpot Bootcamp to move on to the next stage – the Pre-Accelerator. With Seedly, a personal finance tool, also one Singapore Fintech Startups made it.
- MALAYSIANS spend an average of 80 minutes per session on YouTube when using mobile devices, double the global average of 40 minutes, according to a study by TNS Research and Google Malaysia – which means brands and marketers are circling.
But tapping into this rich vein of media consumption is easier said than done. Kuala Lumpur-based startup SushiVid is attempting to address this need with its online marketplace that connects brands to YouTube influencers.
- TODAY’S Tech Talk with DNA show on BFM Radio went exactly the way Freda Liu, the usual host of the segment, likes it to go, with the flow being more of a conversation than a monologue by yours truly.
- YouTube marketplace facilitator SushiVid’s goal is to bridge the gap between what advertisers would like to achieve via Internet video and what YouTubers can offer. MEK ZHIN reports.
EVER since the invention of the television, humans have been hooked on the moving image as a source for just about everything. And when the Internet came along, it was only a matter of time before videos went viral globally.
- Start-ups come and start-ups go. Where some flourish, many falter. Thankfully for CEO and Co-Founder, Yuh Wen Foong, it looks like SushiVid is a stayer.
Sure they’ve got a catchy name and an on-trend concept, but their real strength lies in their grit and determination. But don’t just take our word for it. SushiVid’s ability to hustle and take the grind has been recognised by major accelerators.
- This year’s #MYCYBERSALE will see the Malaysian Digital Economy Corp (‘MDEC’) embrace new advertising techniques, with the help of a local technology start-up.
MDEC will subsidise YouTube influencer management videos for 18 of the SMEs they represent in order to drive more traffic to their websites during #MYCYBERSALE.
播客
- 阿里巴巴集团从9月16日至22日进行为期一周的“马来西亚周”线上促销活动。活动创下了无数个惊人的销售记录：仅仅在3秒内售出3000包宝乐茶拉茶、5分钟内成功售卖8万聘瓶燕窝等等。
税收局友善提醒 系列措施鼓励网红报税
税收局办税务教育工作坊·提醒网红要报税
稅收局：採取友善方式 提醒網紅報稅重要性
中国直播出海东南亚：薇娅 雪梨，3秒销百万，大马媒体直呼amazing
八点最热报 25/09/2019 网络主播助阵第2届阿里巴巴大马周阿里巴巴“大马周”今年迈入第二个年头，主办方乘胜追击，出动了时下最夯的网络主播，誓言要让这个马来西亚商品版的“双11”狂欢活动，销量更上一层楼。
阿里巴巴大马周-淘宝网红销售惊人阿里巴巴马来西亚周首次邀来淘宝网红直播助阵，让大马商家见识到网红直播行销惊人的经济效益！
8顶尖主播与马主播合作·淘宝直播“大马周”销量破表淘宝直播在第二届“马来西亚周”系列活动中扮演的角色，让大马政府和商家都感受到了“网红经济”在中国乃至全球的巨大潜能和经济价值！
What’s Next for Influencer Management?
Matching Brands with Influencers
A Platform for Influencers
This Malaysian Start-up Will Help You Get the Best Influencers
Yuhwen Foong – Shaking Up Influencer Marketing in Malaysia
SushiVid Launches Influencer Workshop to Help New Content Creators [Press Release]
A Platform to Connect Influencers with Brands
Graduate Stories Episode 1
SushiVid, ad startup will protect talented people, creations from being cheated
9 Startups for a Fiery Competition at DBS HotSpot 2016 Pre-Accelerator Programme
【城市精英班】本地产品可以透过淘宝直播卖得更好？- Part 1