Case Studies - Influencer Marketing Hub in Maleisië

The Tourism Perak 2024 campaign is all about showcasing Perak as a must-visit travel destination through the theme #VisitPerakYear2024. With SushiVid at the helm, we’re creating 92 exciting TikTok videos that highlight the state’s hidden gems, iconic spots, and delicious local cuisine. By featuring engaging themes like the Foodie Series and Hidden Gem Series, we’re reaching a broad audience and capturing their interest. Since the campaign kicked off, the Tourism Perak TikTok account has grown from 11,788 to 19,200 followers, reflecting our success in connecting with viewers and promoting the unique charm of Perak.

Sony ZV, in collaboration with SushiVid, has successfully launched an impactful campaign to spotlight its cutting-edge camera features, tailored specifically for KOLs to elevate their content. This campaign strategically partnered with 12 nano and micro-influencers on the highly popular platform, Xiao Hong Shu. Their dynamic video and image posts gained widespread attention, driving significant impressions and amplifying brand reach. Xiao Hong Shu has a highly engaged user base, which is a young demographic who are interested in technology and lifestyle. This audience is likely to be interested in the high-quality, and innovative features of Sony cameras. Plus, these audiences often seek product recommendations and reviews from XHS. By leveraging the platform, Sony can capitalise on this trend and present its products in a way that encourages discovery and interest. Sony ZV, in collaboration with SushiVid, has successfully launched an impactful campaign to spotlight its cutting-edge camera features, tailored specifically for KOLs to elevate their content. By focusing on seamless, user-friendly technology, including automatic settings that ensure flawless video quality, Sony ZV empowers influencers to create high-caliber content effortlessly. With an unbeatable price point that makes professional-grade content accessible, this campaign strategically partnered with 12 nano and micro-influencers on the highly popular platform, Xiao Hong Shu. Their dynamic video and image posts gained widespread attention, driving significant impressions and amplifying brand reach. To maximise engagement, Sony selected lifestyle influencers whose audiences align with the product’s core benefits—capturing fine details without compromising overall video quality. The results speak for themselves: the campaign achieved a remarkable 7.03% engagement rate—more than 3.5 times the industry average of 2%. This milestone underscores the success of Sony ZV’s unique appeal in the influencer space, solidifying its position as the go-to camera for creators who demand both ease of use and superior performance.

ZCOVA is a brand dedicated to making the diamond and jewelry buying experience more modern, accessible, and transparent. Each piece of jewelry is carefully crafted by experienced jewelers in Malaysia, making ZCOVA the go-to brand for those seeking high-quality, personalized creations without the inflated prices caused by middlemen. SushiVid collaborated with 14 influencers across Instagram and TikTok to promote ZCOVA's first retail store launch. Our selection process was meticulously focused on female KOLs who are newly married, planning to get married, or already in committed, long-term relationships. We specifically targeted KOLs whose personal experiences and content align with the theme of love, commitment, and marriage, which directly reflects ZCOVA’s mission to “Keep Love Pure, Unabashed, and Transparent.” One of our notable KOLs was a newly married influencer who specializes in engagement and wedding-related content. Her recent nuptials made her an ideal ambassador for ZCOVA’s exquisite engagement rings and wedding jewelry. Her posts, which featured her personal experiences with ZCOVA’s pieces, resonated deeply with couples planning their special day, amplifying the brand’s appeal to a relevant and engaged audience.

We setup a TikTok shop account (@warehousesaless) in July 2023 with a specialty of being a warehouse sales channel where products are up to 70% cheaper than the sticker price and all products are 100% authentic. We started by selling apparel from Thousand Miles, Bottoms Lab and Comfort Republic. ​We manage the entire TikTok shop operations ie. everything from adding and editing products, to managing SKUs, responding to customer inquiries, creating contents, as well as creating promotions. Our channel garnered 1xx followers and 241 orders in the first month. Generating approximately RM 9,000 GMV. In the second month, our orders skyrocketed to 1,690 orders, and our GMV surged to nearly RM 57,000 over 570% growth from the previous month.​ We organized a sales event for 8.8 and on the day we received a huge surge in TikTok orders. Due to that, we extended the 8.8 sales promotion until the end of the week.​ After extending the 8.8 sales promotion, we managed to get more than double the amount of our weekly sales.

The campaign ran for one month from January to February 2023 with the objective to create awareness of CNY’s promotion (Egg-stra Ong Lagi Power) which launched for the third time during CNY. The aim was to attract and retain new customers, and to achieve this, a variety of influencers were featured. Our concept involved partnering with pairs of KOLs who enjoyed Marrybrown's Egg-Stra Ong Salted Egg food range. They shared their experience and reviewed the food on their own social media platforms such as TikTok and Instagram. In the past, Marrybrown contents were largely IG photos and this is largely due to their strategy of using more KOLs but compromised on content quality. We engaged with 4 different types of KOLs, which included 1x Micro, 4x Mid-Tier, 1x Macro, and 3x Alpha to create IG Reels instead. This round, there was significantly less contents but the reach and engagement was way higher.

Kerastase Never Fall UGC TikTok is a month-long campaign that took place between April 30th and May 31st, 2022, with the primary goal of increasing brand awareness and promoting the Kerastase Genesis range of hair care products. Because Kerastase is a salon/professional hair product, Hair expert KOLs were engaged for this campaign. We also wanted to experiment getting influencers to invite their followers to do the Never Fall Challenge. We engaged with 13 KOLs which is 2 Mid-tier KOLs, 5 micro KOLs to create TikTok video. They used the #KerastaseNeverFallChallenge hashtag in their content. By using #NeverFallChallenge we exceeded our KPI!

We worked with YSL Malaysia to promote their Raya promotion and free complimentary mini lipstick with a secret code. With 4 manpower and less than 2 weeks, we managed to engage with 50 TikTokers plus assisted them during on-ground shooting. As a result, the free complimentary gifts were fully redeemed within 2 days and gained more than 5.8M reach. The success of this campaign also got featured in the Marketing Interactive article which you can refer from the link below. Read Marketing Interactive Article Here

During the MCO period, everyone picked up a skill or two and cooking was one of them. We wanted to use this opportunity to share with our target audience how to use JIF’s crunchy peanut butter to recreate local recipes. The campaign was a month-long. Overall, it was a successful campaign, a total of 9 KOLs who cook and bake with a mixture of IG Reels & IG Carousel Photos, we gained over 157,985 reach and 2.65% of average engagement. The campaign gained about 226 shares and 1,060 saves from all the contents.

The campaign was challenging as we wanted to explore using fruit spreads beyond bread, while still keeping the recipes local. The most memorable recipe was the Nasi Lemak Strawberry. We never got to taste it, but according to our influencer, it was quite good. Overall, it was a successful campaign, a total of 8 KOLs who cook and bake with a mixture of IG Reels & IG Carousel Photos, we gained over 49,480 reach and 1.34% of average engagement. The campaign gained about 221 shares and 442 saves from all the contents. The followers tried to recreate the recipes by saving and sharing the contents!

G-Shock is a trendy watch brand and is well-known among young consumers. To increase awareness for their specific model of GA-2200, we engaged with stylish KOLs for creative transitions content. Overall, the campaign was a success, total of 10 KOLs with a mixture of videos and photos on Instagram, we gained over 350,000 reach and 23% of average engagement.

SHEIN is the world's largest fast fashion company. The campaign was about a promotion for an online sale - 8.8. A total of 12 KOLs engaged amounting to 1,500,000 followers. Each influencer gets a promo code for 15% that they will share with their followers. The average engagement rate was 5% which is high compared to our expectation of 2%. The number of link clicks was also impressive. We didn’t get the conversion details but we can only guess it was good because they came back for another campaign!

Shopee has engaged SushiVid for their Raya campaign in 2020. In this campaign, more than 100 influencers were engaged to seed videos and picture postings on their social channels to create a pre-campaign and post-campaign hype for the Raya promotions. These actions managed to generate a huge impact and created loads of noise for the campaign. A total of 13 KOLs engaged amounting to 1,500,000 followers. Each influencer gets a promo code for 15% that they will share with their followers. The average engagement rate was 5% which is high compared to our expectation of 2%. The number of link clicks was also impressive. We didn’t get the conversion details but we can only guess it was good because they came back for another campaign! For this campaign, the influencers were engaged from the seeders and micro categories. The strategy was to create a great amount of content on the social media space with attractive promotions to drive-in sales to Shopee’s platform.

Lazada has come to SushiVid for their Raya cooking campaign in 2020. 10 influencers from the mid-tier to macro-categories were engaged to participate in this campaign to showcase different mouth-watery Raya recipes to hype the celebration. The ingredients used by the influencers, of course, can be purchased from the Lazada e-Commerce platform. Other than videos, the influencers have also done picture and story postings to promote this campaign. You will be amazed by the creativity and talents showcased by these influencers, hence the results of this campaign have concluded quite successfully.

Other than the cooking campaign, Lazada also engaged SushiVid for their Raya TikTok campaign. 10 macro and alpha influencers were engaged in this campaign to promote a contest created by Lazada for the Raya celebration. Other than promoting the essential products available on Lazada’s platform for the celebration, it was also a strategy to increase the follower size of Lazada’s TikTok channel. Besides TikTok videos, the influencers have also added story postings coupled with Instagram filters to further promote this campaign. A total of 21 content were generated from the influencers for this campaign.

Watsons came to SushiVid for their Jauh Di Mata, Tetap Beraya campaign in 2020 to promote their Raya video as well as their member sales for the Raya celebration. Besides that, this campaign also aimed to increase its mobile app users in conjunction with the festive season. A total of 18 influencers from the micro and macro-categories were engaged for the campaign. The deliverables required for this campaign were pretty straightforward, which were a series of picture postings that were segregated between two phases.

Chek Hup came to SushiVid for their Raya campaign in 2020 to promote their brown sugar instant coffee named Coffee Brown. 51 influencers were engaged to promote this campaign via a series of Instagram stories. The social media space were flooded with the Coffee Brown content throughout the campaign period. The messages being used in this campaign were very direct and clear, hence has overall achieved quite a satisfactory result.

Summerie and Machine have joined hand to promote their Raya selfie contest in 2020, where SushiVid was engaged to manage their influencer marketing campaign. 8 influencers from the macro category took part to promote the selfie contest organised by both brands. The contest was accompanied by a giveaway exercise which managed to receive great engagement from the end-users. The result of this campaign has gone above and beyond the industry standard and rated as one of the best influencer marketing campaigns.

Taiwan Select, an e-Commerce platform supported by the Taiwan government was in touched with SushiVid to promote their home grown products such as tea, snacks, beauty and skincare products, home appliances, gadgets, etc. Four influencers were engaged for live streams and picture postings. Live streams were conducted via the influencers’ Instagram and Facebook platforms, together with multiple stories to drive viewers to the live sessions. The influencers’ link in bios attracted more than 4,000 clicks when the live streams were happening, and attracted more than a thousand of products’ link clicks from the users. The client was delighted with the results gained from the campaign.

The ePenjana campaign was a campaign supported by the government to help Micro & SMEs to make business digitally. SushiVid was part of this campaign to assist the brands to list products on our e-Commerce platform, ConfirmPlusChop and sell through influencer commerce. The campaign has attracted about 60 brands to come on board for product listing, live streams and Instagram campaigns. These brands were ranging from beauty, cosmetics, healthcare, personal care, food & beverages, home & living, gifts, etc.The campaign kicked off in early September and within a short time frame, it has generated about RM5,000 in sales. This campaign is the first testament of SushiVid’s new e-Commerce platform, ConfirmPlusChop, which in turn created quite a good impact for its first actual campaign.

IGLinks is SushiVid’s new partnership, a platform that helps with Instagram profile optimisations and serve as a Mini webpage for product promotions, influencer management campaigns, contests, etc. Lazada is one of the IGLinks brand user, which they have utilised IGLinks for their Lazada 9.9 influencer management campaign. A total of 173 accounts were created for the influencers, where they have inserted multiple links and profiles of the attractive promotions and items for the 9.9 sale. These influencers’ accounts have managed to attract a total of 27,830 link clicks and 1,505 clicks have directed back to the Lazada’s platform. Among the 173 influencers’ accounts, the highest page visits and link clicks to Lazada are 8,173 visits and 395 link clicks.

SushiVid's partner, ConfirmPlusChop was nominated as one of the e-commerce platform to participate in the ASEAN Online Sale Day alongside Lazada and Shopee. The sale was held for a duration of 2 days and successfully made over 149 sales. 14 influencers were engaged in this campaign with only 3 x IG Story postings. The influencers ranged between seeders & micro-influencers to achieve a higher engagement rate. Not to mention, ConfirmPlusChop strategises is to always provide the lowest price amongst other e-commerce as it eliminates the third party reseller. We gave the 14 influencers samples of the product which they are free to review and post more than the 3 x IG Stories. This is because each product sale will also provide them with a commission.

Shopee has engaged SushiVid for their 3.3 Mega Sale 2020 campaign. 100 influencers were engaged to seed videos, picture postings and IG stories on social media for the Mega Sale promotions and have generated a lot of noise for the campaign. For this campaign, the influencers were chosen from the seeder category with the strategy to create loads of contents to flood the social media platforms with the promotions for the mega sale.

SushiVid was engaged by Lazada in 2018 for their 11.11 Shopping Festival campaign, which was the Lazada 11.11 Supershow Concert. SushiVid was tasked to engage a mix of mid-tier, high-tier, macros and a small number of alpha influencers. The influencers profiles are race mix of males and females, with a series of content generated on Instagram surrounding how to win an invite to the concert, the deals on Lazada during 11.11, how the influencers enjoyed themselves at the concert, and when the influencers received the products they have ordered from Lazada during 11.11.

3 years ago, SushiVid worked with Vikarworld, a YouTube channel by YouTuber, Vikneswaran to showcase the product usage of TP Link device and increase the brand awareness. The campaign idea to use a paranormal activity prank with TP Link device and captured via CCTV format has created a lot of noise, even until today.

Capture app provides users with cloud storage for their photos and videos. For Digi users, they get extra storage of 30GB and 100GB for prepaid and post-paid users respectively. Digi users will also enjoy free uploads that will not eat up their monthly data allocation. Influencers were engaged for video and picture content to Digi users the features of Capture app, and how the app would benefit them. The content included personal stories of how they use the app, reviews of the app, etc.

Lafarge Malaysia embarked on an ambitious transformation of the company’s concrete trucks and cement tankers by holding a truck design competition among students from local universities and colleges. It is aimed to totally change the image and perception of the usual dirty and boring looking cement trucks into colourful and vibrant trucks on the streets. Lafarge also hopes that by transforming the trucks into works of art will enable residents to view their city in a different perspective and increasing happiness.

LG Puricare Tankless Water Purifier reached out to SushiVid to run a campaign for their brand awareness as well as advocation. The idea was to bring the selected influencers (3 influencers) over to Korea to experience the product itself and to put up some social media postings, emphasising the brand’s benefit.

Alba is a Japanese wristwatch that was created in 1979 by Seiko Watch Corporation. Throughout the years, Alba watches have gained over millions of satisfied new customers specially in the Asian and Middle Easter market. In February 2019, Alba Malaysia was interested in using an influencer management tool to create awareness for the new launching of the Alba 2018/19 SS collection. During the campaign, 7 influencers has engaged for several IG postings to promote and create awareness for the new product launch. The campaign managed to gain 4.46% engagement, which was more than the initial expectation.

The client, SOJITZ Sdn Bhd intends to bring together all Japanese food lovers via an influencer management tool to Kagura Ramen at Lot10 in a holistic manner to acquire new customers (especially the Malay crowd), drive trials and to increase brand awareness. In November 2019, SOJITZ has engaged SushiVid for its influencer management campaign. The campaign managed to gather an overall of 34.40% engagement rate, which is above the 4% industry rate for sponsored postings. The client has also mentioned that the coupons being used for the new Malay customers were at 6.30%, which is higher than their usual usage of 4%.

Poh Kong is one of the largest jewellery retain chain stores in Malaysia. They were interested in exploring an influencer management tool to drive sales and increase the awareness for the Golden Note of Hope among the youth during 2019’s Chinese New Year. During the campaign period, SushiVid has engaged 8 influencers for social postings on Instagram. The campaign has gained an overall of 2.68% engagement rate, which is above the 2% industry rate.

Seoul Garden offers an array of authentic Korean dishes and halal-certified to meet the growing demands of the Muslim market. Seoul Garden wanted to grow the brand in tandem with the customers - from students to working adults to starting a family. Hence, in November 2018, it has engaged SushiVid to assist them in creating brand awareness through influencer management for their newly launched outlet. 6 influencers were engaged for several IG postings and the campaign managed to gain an overall of 3.66% engagement rate.

In February 2020, Traveloka Malaysia was keen to work with SushiVid to execute its 8th Birthday Celebration campaign through influencer engagement. The influencers played a part by emphasizing Traveloka’s 8th anniversary with their amazing promotions, highlighting their promotion period and promoting the usage of Traveloka’s app. Within 1 month, SushiVid engaged with 130 influencers (with 2,000 followers and above) and got each of them to put up Instagram static picture and Boomerang. On top of that, SushiVid has also provided the insertions of 126 Link In Bios for one week, 118 Facebook picture postings, 96 Facebook Boomerang and 130 Instagram stories for the campaign.

In February 2020, VitaHealth Malaysia engaged SushiVid to execute its VitaHealth Asta-Glutathione Campaign through influencer marketing. The engaged influencers played a part by highlighting the new version of Asta-Glutathione, the benefits of the product via product reviews, and highlighted the promo code for purchasing in its flagship store on Shopee and Lazada. Over the course of 3 months, SushiVid has engaged 10 influencers (with 100,000 followers and above) and they have produced 40 content in total, which include Instagram picture postings and Instagram videos.

In February 2019, SOFY Malaysia engaged SushiVid to work on its SOFY Maxi Phase 1 campaign through influencer marketing. The engaged influencers needed to emphasize SOFY’s new product, how the product managed to benefit them and how the product could be purchased via the flagship store on Lazada. In 2 months' time, SushiVid managed to engage 25 influencers (with 2,000 followers and above). Each of the influencer needed to put up 2 Instagram picture posting to promote the campaign. Overall, this campaign was executed successfully and exceeded expectations.

In April 2020, HP Malaysia was keen to work with SushiVid to execute its "HP Little Makers Challenge" campaign through the usage of influencers. Over the course of 2 months, SushiVid engaged 9 Influencers (with 10,000 followers and above) and for each of them to put up 2 Instagram Static Pictures, 1 Instagram Carousel (3x Static Pictures) and 2 Instagram Stories. There were 2 influencers who decided to work on the deliverables in a different method. One of them decided to put up 3 Instagram static pictures, 1 Instagram carousel, 1 Instagram video and 3 Instagram stories. Whereas the other one decided to put up 2 Instagram static pictures, 1 Instagram carousel, 2 Instagram stories and synced all the content to her Facebook page.

In April 2020, Summerie Malaysia engaged SushiVid to manage its Giveaway Campaign through influencer marketing. The engaged influencers played a part by emphasizing Summerie's body wash and shampoo products, its amazing promotions with promo code exclusively for Guardian e-store, explained the benefits of the products and encouraged the participation of the Giveaway contest of Summerie Beauty Box that worth RM100. Within the period of 1 month, SushiVid engaged Influencers (with 10,000 followers and above) and for 2 of them to put up 1 Instagram Carousel (4 static pictures in total), then the remaining influencer to put up a 1-minute Instagram Video for the promotion.

In September 2019, TNG Digital Malaysia came to SushiVid to execute its TNGD Project Santa (Eat Play Love) campaign via the engagement of influencers. The influencers were tasked to emphasize the acceptance of TNG eWallet as one of the payment methods in many retail stores and provided a free RM8 reload pin to drive the installation of the TNG eWallet App. In 3 months time, SushiVid has engaged 63 influencers (with 10,000 - 300,000 followers) with 28 of them (3 macros and 25 micros) putting up 2 Instagram picture posting, 1 Instagram video, 3 Instagram stories, while another 35 of them (seeders) putting up 1 Instagram picture posting and 2 Instagram stories.

In May 2020, Cooltopia approached SushiVid for its Ramadan campaign via influencer marketing. The engaged influencers were tasked to emphasize Cooltopia’s cooling water and its benefits, especially during the Ramadan period. In a month time, SushiVid managed to engage 20 influencers (with 10,000 - 100,000 followers) and each of them has put up 1 Instagram picture posting and 1 Instagram story. Overall, this campaign has exceeded the standard industry engagement rate of 2%.

In May 2020, Touch 'n Go Digital (TNGD) engaged SushiVid to execute its promotional campaign - #EverydatCashback Campaign via influencer marketing. The influencers were engaged to promote #EverydayCashback and its benefits. In a month's time, SushiVid engaged 84 influencers (with 50,000 - 1,000,000 followers) and each of them was tasked to put up 1 Instagram picture posting and 1 Instagram story to highlight the campaign mechanisms and benefits.

From December 2019 to January 2020, Binti's Beauty approached SushiVid to manage its new product launch via influencer marketing. A total of 100 influencers were engaged for this campaign and each of them was tasked to put up 1 Instagram carousel picture posting. 3 new products (lip balm, perfume, and two-way cake powder) were launched and the influencers needed to highlight the product benefits as well as the ‘Spend and Win’ contest that went along with the new launch. For users that spent more than a certain amount will stand a chance to win 10,000 AirAsia BIG Points.

In August till September 2019, Mirinda Malaysia engaged SushiVid as the influencer marketing agency to promote their newly launched flavoured drink (Grape Muscat and Japanese Melon). The tasked influencers were engaged to highlight the unique selling points (USP) of both products. Aside from that, they were also encouraged to get their followers to vote for #TeamGrape or #TeamMelon for the fun and packed activity at a later stage. In 2 months' time, SushiVid has engaged 5 seeders (2,000 - 10,000 followers), 6 Micros (10,000 - 50,000 followers) and 1 Macro (100,000 - 300,000 followers). Seeders and Micros were required to put up 1 Instagram Boomerang and 1 Instagram Story. However, one of the Micro influencer and the Macro influencer had a slight difference in their deliverables where they need to put up 1 Instagram Video and 1 Instagram Story.

In 2019, Gene Martino Malaysia engaged SushiVid to execute its Raya Campaign to promote their ready-to-wear “Sedondon” clothing via influencer marketing. The engaged influencers were tasked to promote the unique selling points (USP) of the “Sedondon”. Apart from that, they also needed to encourage their followers to make purchases at the one-stop centre for everything related to Raya clothing. Over the course of 2 months (April and May 2019), SushiVid engaged 20 influencers (10,000 to 200,000 followers). They were required to post 1 Instagram Static Picture and 1 Instagram Story for the promotion.